Apps play an important role in retaining your target customers. According to Ipsos MORI mobile app research report, more than 90% of the smartphone users regularly interact with applications, and they very likely expect to find your company in App Store or Google Play.
Companies win the competition from developing mobile applications that noticeably simplify the way how customers reach products or services and reshape their daily routine. For example, Domino’s pizza created an app that “remembers” the customer’s regular order details and allows ordering pizza with no clicks just in 10 seconds. This strategy made the ordering process as easy as never before and helped the company to convert more customers to the loyal ones.
Check cases from Lemberg’s experience:
- An application that helps medical centers to coordinate doctors’ schedule and patient appointments
- Startup app that uses machine learning for advanced horse training
- Mobile app for conference and event visitors
So, what does it take to create the exciting user experience in a form of a mobile app? At first, it requires setting up business goals, defining key features, the functionality of the mobile app and making key technical decisions to ensure a smooth experience for the users. At this point, picking the right mobile application development company is crucial.
We’ve outlined 5 of the most important steps that companies should take when choosing mobile app developers.
Onshore, Nearshore or Offshore. Company profile
You can find mobile application development services in almost every country worldwide. However, selecting the right type of company requires deeper research and here we will explore the differences between onshore, nearshore, and onshore, as well as some other important factors for the best choice.
Onshore. Software development providers in your own country might be more expensive, especially for the US and the UK. The higher pay rates of the developers drive the software product prices higher as well. Sometimes companies select onshore developers to ensure easier communication. However, that's not an issue when project management is fine-tuned.
Nearshore and offshore. Hiring a nearshore or offshore software development company will surely save you money. According to The 2018 Guide to Global Software Outsourcing Rates by Accelerance, US firms save about 40% expenses when hiring nearshore or offshore service provider. Many of the biggest names in the software industry, such as Microsoft, Intel, Apple, or eBay outsource their projects to East European companies and specialists, which is another indication of how profitable outsourcing is. Some of the most attractive outsourcing destinations are most of the Eastern European countries, as well as Asia and South America. However, be sure not to select price over the quality.
You might find out that companies range from development giants to small dedicated teams. The first ones usually work on enterprise projects, have several development centers with 1000+ employees around the world and offer full-stack service, including business consulting. Choosing such a company for developing your mobile application is a right choice when you plan a large-scale project since the considered project budget might start at $500,000.
For smaller projects, we recommend opting for small to medium-sized mobile development companies. They might be more flexible, affordable and more likely to work with startups when offering the same expertise.
Websites where to look for an app development company
After you have defined company's profile, you can start gathering resources for your project on the following most popular dedicated web platforms:
These websites provide tools for filtering mobile development companies by location, hourly rate and more, so you will get desired company profile in no time. At this point, we suggest picking 20-30 vendors which match your requirements.
The next important step is to shortlist them to 5-10, based on their experience in needed technology or industry. For example, if you wanted a mobile app to control light bulb using left and right smartphone moves, you would be looking for gesture detection expertise. Or in the case when you are about to create an app for navigation inside a huge shopping mall, you would need developers who had implemented iBeacons before.
Request for information and request for proposal
We are getting closer to our final goal, but first, we have to follow step 4 of our plan and prepare a request for proposal and request for information.
Request for information, RFI is a business process related to information gathering and prospecting. RFI is the de-facto standard to collect the required information from a service provider and compare it to other RFIs.
Request for proposal, RFP. This term stands for an official document that requires a proposal based on certain criteria. It applies to various commodities, valuable assets, and mainly services. In our case, RFP is used when the request requires a software product, which does not exist yet. Requests for proposal should include the project idea as well as detailed long/short-term business goals. Make sure to provide as many details as possible. For example, extra information about success criteria, ROI, BA, and marketing research will get you better responses.
Here you are ready to make the decision
Once you’ve received all of the responses, it’s about time to compare them. Take note that there are five different major points you should look for. The scope of work, process planning, the timeframe for the job, price estimations and quotes, as well as support for the final product. Do not underestimate the importance of the process planning over timeframe and pricing. The plan should be flawless or your project is at risk of delays and unexpected budget changes. The support of the final mobile application is also widely underestimated, but in fact, it’s equally important as the development itself.
We hope that you’ve learned a lot and you are ready with your research, so let’s sum it up. We covered how the app experience is a big portion of the mobile industry, and the trend is here to stay with more and more businesses tapping the opportunities of mobile apps. We also went through the five necessary steps to find the right technology partner for your mobile application and we explained in details what’s important. If you find us the right technology partner for your project, feel free to get in touch with us anytime. We are ready to discuss your idea and turn your idea into reality.