Case Study
Digital Marketing Manager
Location
Ukraine Lviv
Necessary skills and qualifications
3+ years of experience in digital marketing for the IT industry
Experience in building and growing multi-channel user acquisition strategies and advertising funnels
Strong expertise in launching and managing different types of Google Ad campaigns (Search campaigns, PMax, DSA, etc.), LinkedIn Ads, and Meta Ads
Strong analytical skills: the ability to analyze data and key performance indicators, interpret them, draw conclusions, and translate them into action plan
Deep experience working with Google Analytics, Google Search Console, Tag Manager, Google AdWords, and other digital marketing tools
Deep understanding of ABM strategy
Proven successful experience in lead generation via digital advertisement
Expertise in managing budgets based on targets and objectives
Upper-intermediate English level or higher
Yuliana Malets
Recruiter