Senior Digital Marketing Manager
We are looking for a Senior Digital Marketing Manager to bring our digital marketing activities into one connected system and drive their continuous development. You’ll work with an established network of channel specialists and an internal production team, focusing on strategy, analysis, experimentation, and performance rather than building the execution function from scratch.
Pay attention: only those candidates who meet the listed requirements will receive an answer!
Location
Ukraine
Necessary skills and qualifications
4+ years of experience in digital marketing
Proven experience in B2B IT services, software development, product development, technology consulting, outsourcing, or a similar technology business
Hands-on experience owning or significantly contributing to a digital marketing strategy, planning, and prioritization - not only executing individual campaigns
Strong understanding of B2B demand generation and the customer journey for complex services with longer sales cycles
Ability to connect digital marketing performance with lead quality, sales opportunities, pipeline, and broader business outcomes
Experience analyzing markets, competitors, customer segments, ICPs, demand, and acquisition opportunities and translating findings into marketing actions
Strong understanding of SEO, GEO/AI search, paid acquisition, content distribution, CRO, and digital funnels, with the ability to set clear goals and evaluate the performance of specialized contractors accordingly.
Experience with web and marketing analytics tools (i.e., GA4, Google Search Console, Ahrefs/SEMrush, and more)
Experience planning and managing digital marketing budgets and reallocating resources based on performance and business priorities
Ability to translate strategy and analytical insights into clear briefs and tasks for content, design, digital specialists, and other team members
Strong collaboration and communication skills and the ability to work closely with Marketing, Sales, and other business stakeholders
Upper-Intermediate (B2+) or higher English level
This position is ideal for you
If you already have experience in digital marketing direction ownership in a B2B environment
If you have hands-on experience launching and owning end-to-end digital marketing campaigns across multiple channels and can walk us through real examples, explaining all the decision-making behind them
If you can turn business goals, market demand, and performance data into clear digital marketing priorities and an actionable roadmap
If you are comfortable forming hypotheses and testing them until you see measurable results — identifying opportunities, designing tests, analyzing results, and deciding what to scale, improve, or stop — rather than waiting for a detailed brief
If you can see the bigger picture across SEO/GEO, paid acquisition, website performance, content, and other digital channels rather than managing each of them in isolation
If you are confident working hand-in-hand with channel-focused specialists, external suppliers, and content teams, connecting the entire flow end-to-end — from analysis and cross-channel planning to creating content that performs competitively
Key responsibilities
Digital marketing strategy and its execution aligned with business goals
Market, demand, competitor, and performance analysis to identify growth opportunities
Planning and validation of hypotheses across channels, audiences, offers, and content
Coordination of SEO/GEO, paid acquisition, website/CRO, and other digital initiatives as one connected system
Management of external digital specialists and collaboration with internal content, design, and marketing teams
Digital marketing performance: clear KPIs, reporting, learnings, and recommendations on what to scale, improve, or stop
Marketing setup & role opportunities
Close collaboration with the Head of Marketing and direct exposure to business priorities and decision-making
Established marketing delivery setup: SEO/GEO specialists, PPC and Reddit teams, and an in-house content and design production team with well-defined processes already in place
A high level of responsibility and influence over digital marketing strategy, priorities, and execution: without having to build the delivery function from scratch
Direct access to our delivery teams and technical experts, who are actively involved in marketing initiatives, consultations, and content creation
Room to test hypotheses, introduce new approaches, and shape how digital marketing at Lemberg Solutions evolves
Exposure to multiple B2B technology markets, service areas, and acquisition channels rather than being limited to one product or channel
An opportunity to actively contribute to market positioning, go-to-market strategy, and entry plans for new markets and service areas
What you'll get
21 working days
paid annual leave
Unlimited
sick leaves with a medical statement
30 working days
unpaid leave
5 days off
following your wedding or child's birth
Company-funded professional education
Free English classes
Team building & industry events
Flexible work schedule
In-house accounting services
Relocation support
Lviv IT Cluster gifts & discounts